Beth
CEO, Master Stylist
JPMS National Color Educator
I am Beth, a Southern girl (originally from North Carolina) who came out west many years ago with an open heart and a head full of dreams...
I grew up on a farm with three brothers which meant that my Barbies got blown up by their GI Joes. We didn’t have cable TV so I didn’t learn the latest trends from MTV; I just made my own. I didn’t know that I would find my destiny in hair, but I did know that I would make the world beautiful in some way. Sure I hacked all my hair off when I was 5 with my mom’s orange-handled scissors, and I may or may not have had a permed mullet that I thought was cool. I find beauty in strange places. I used to wonder if the horses felt sexy when I put mascara on them or if it was helpful for the cows to swat flies with pretty braids in their tails. Though you shouldn’t hold that against me, I just wanted to make them feel beautiful too!
I have many inspirations but my driving force came from my grandmother. My intrigue of fashion and art developed as a child. I played dress up in my grandmother’s basement with decades of old clothes, shoes, and accessories. At the time I thought some of the clothing was only suited for Halloween, but I started to notice a pattern in the fashion trend; “The classics” always resurface!
Hair & makeup has evolved so much in the last century, yet so many of my favorite creations are a modern approach to a classic style. I am always assessing the fashion trends to ensure that my work is modern, tasteful, yet original. I will not limit myself professionally by following a fad, but I do find joy in creating my own.
In 2003 I found my happy place. I dreamt up a different breed of a salon where I could create my magic and share my discoveries, and it would be called Hair Body & Sol. It would be a place I could open my heart to other visionaries who share my dream of making people look and feel beautiful without the baggage of gossip or big egos.
I work behind the chair, do makeup in front of the chair, I work extensively behind the camera, in front of the camera, I create elaborate makeup and hair styling for weddings and special events to include the Oscars, have been and continue to be published in many fashion magazines to include Vogue, worked on numerous Playboys photo shoots, styled and directed fashion shows and America's Next Top Model, and other TV and production filming. I am also a Premiere National Color Educator for John Paul Mitchell Systems, a North American Hairstyling Awards (NAHA) finalist, and a lover of beauty. I have found a true passion for teaching and mentoring all levels of stylists, helping them find strength in their art and becoming stronger business professionals. Teaching has allowed me to live in the moment by doing what I love and leaving a legacy behind.
I am happy to have found a passion for all that I do; a passion I know you will see and feel when you visit me or any of the hair artists at Hair Body and Sol. Come on in and meet the family!
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The Beth Whitfield Blog
Beth's Portfolio
Avant Garde Beauty Behind The Scenes Editorial Fashion Hair+Makeup





